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Ultimate Guide To UTM Tracking (Urchin Tracking Module)

paul@stigfly.com (Akhil Paul) — Tue, 20 Sep 2022 04:42:52 GMT

What is UTM

UTM, also known as Urchin Tracking Module, is a short piece of code added to the URL that marketers use to track the effectiveness of their online marketing campaigns. The five variants of URL parameters help identify the traffic source, medium, and campaign name for better analysis and understanding of customer behavior.

Why are UTM's Important

UTM's are important because they help marketers track the effectiveness of their campaigns and understand customer behavior. By understanding which traffic sources drive the most conversions, marketers can make better-informed decisions about where to allocate their resources. Additionally, marketers can optimize their campaigns for maximum results by understanding which mediums are performing the best. Lastly, by tracking paid keywords, marketers can see which keywords are driving the most conversions and adjust their bids accordingly. This additional data provided by UTM allow marketers to better understand their marketing spend, traffic, and conversions and help optimize monthly when tracked property.

What does UTM stand for?

UTM stands for Urchin Tracking Module.

What are UTM parameters?

UTM parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The five variants of URL parameters help identify the traffic source, medium, campaign, term, and content.

How do UTM parameters work?

UTM parameters work by appending specific information to the URL of your website or landing page. When a user clicks on one of your links with UTM parameters attached, that information is sent to Google Analytics and used to populate the traffic source report. You can view the traffic source report by navigating to Acquisition > All Traffic > Source/Medium. Information and data in Google Analytics help marketers better understand their marketing efforts and optimize future campaigns.

What are the five parameters of UTM?

Marketers use the five variants of URL parameters to track the effectiveness of online marketing campaigns across traffic sources and publishing media: utm_source, utm_medium, utm_term, utm_content, and utm_campaign.

1) Source: This parameter specifies the traffic source, such as Google, Bing, or Facebook.

2) Medium: This parameter specifies the marketing medium, such as email, banner, or CPC.

3) Campaign: This parameter is used to identify a specific marketing campaign.

4) Term: This parameter is used to track paid search keywords.

5) Content: This parameter differentiates similar content, such as two different ads.

Tracking these parameters on a campaign basis provides granular insights into customer behavior, conversion paths, and optimization opportunities.

How do I create a UTM code?

The best way to create a UTM tracking code is by using the Google Analytics URL builder tool. Analytics URL builder tool allows you to create UTM codes for your campaigns and track the results in Google Analytics. You can build UTM Tracing here .

What can you track with UTM?

There are unlimited ways to use UTM codes. Some of the most common ways are for paid media such as google ads, Facebook ads, bing ads, youtube ads, etc. You can also use UTM to track clicks and conversions from your email campaign, traffic, and conversions from your organic search, google business profile, and more. If a platform gives you an option to enter an URL, then you can use a UTM code to track visits, source, medium, campaign, content, and conversions.

The Ultimate Google Tag Manager Guide

paul@stigfly.com (Akhil Paul) — Mon, 19 Sep 2022 01:26:14 GMT

The Ultimate Google Tag Manager Guide

What is Google Tag manager?

Google Tag Manager (GTM) is a free tool that allows you to easily add and manage your website's tags, including analytics and marketing optimization pixels, in one place. You can also use GTM to preview, test, and implement your tags on your site. The reason why most marketers use GTM is that it centralizes their tracking pixels and tags into one place, giving them more control, and it also is less code-heavy on your website because it only uses one code that fires all.

How does Google Tag Manager work?

GTM works by giving you a single code snippet that you can add to your website. This snippet, called the container tag, loads other tags as needed. For example, if you want to track pageviews with Google Analytics, the container tag would load the Google Analytics tracking code onto the pages where it's needed. When someone visits one of those pages, the GA tracking code would then fire and send data back to Google Analytics. The same happens with any other tags that you have added to your GTM container.

When should I use google tag manager, and what are some of the benefits of using Tag Google Manager?

There are a few reasons why you might want to use Google Tag Manager :

You don't want to have to overwhelm and slow down your website with lots of codes.
You want to save time by having all your tags in one place.
You want more control over when and how tags are fired on your website.
You want to preview and test changes before they go live on your site.
You want to avoid having to add code to your website every time you want to implement a new tag.
You want to use tags that are not supported by your content management system (CMS).

Where can I learn Google tag manager?

Learning Google Tag manager is not difficult. Google has a free course on Google Tag Manager Fundamentals . This course covers all the basics of GTM, and by the end of it, you'll be able to create and manage your own tags. Additionally, many other resources are available online, such as tutorials, blog posts, and YouTube videos. Path Hackers Digital Marketing Bootcamp has a section dedicated to teaching you everything you need to know about Google Tag Manager.

How to set up Google Tag manager

Open Google Tag manager and create an account. Once you have an account, you can create a new container for your website. Enter your website information and choose web as your target platform if you're using GTM for a website. Then click on the create button to create your GTM account.

Next, you will need to add the code to the head and body of your website. You can add this to your HTML code, or most new CMS will have a container on your website where you can add head and body code. Once you have added the code, click on the submit button to save your changes.

Now that you have created your account and added the code to your website, you are ready to start using Google Tag Manager.

In order to install a new tag, click on the new tag button in your GTM account. This will bring up a modal window where you can choose the type of tag that you want to install. For this example, we will be installing a Hotjar website tracking code. You can configure tag manager with any other software you are using, including Google Analytics, Facebook pixel, Linkedin In Insights etc.

Once you have selected a new tag, you will be able to configure the tag. The first thing you need to do is choose a name for your tag. This can be anything that you want, and it will help you to remember what the tag is for later on.

In this case, we are installing hotjar to the website. So you can name it hotjar . Then click on configuration.

This will bring up a list of options for you to choose from. You can search for the software you are looking for or scroll through the list to find it. In this case, we will be selecting hotjar from the list.

In cases where the software you are looking for does not show up, use custom HTML from the dropdown and install the code you have selected for your software; you will be able to configure the tag. In this case, we will be installing the basic hotjar script.

Once you have found and selected the software, you will need to enter your account ID. This can be found in the code that you added to your website. In this case, the account ID is 12345.

Once you have selected the software and entered the account id. Now it is time to select the trigger. A trigger is an event that you want to track. For example, if you want to action of users on all pages, you will select all pages.

After you have selected the right triggers for the tag to fire you can save the tag by clicking on the save button on the top right-hand of the page.

You are still not done. In order for the changes to be published and for hot jar to start tracking users you will click on the submit button on the top right-hand side of the page.

You will need to add a name for the version you are publishing and also add a description of what changes have been made in this version. In this case, we have added hotjar to the website. Once you have entered this information, click on publish.

That's it. You have now successfully installed hotjar on your website using Google Tag Manager. Repeat the same process to add any other software you want to use on your website.

In order to check if you have installed the tags correctly, you can add the Wappalyzer chrome extension and check your website technology. Upon checking, you should see hotjar or your particular software tracking code added to your website. This means it is working correctly.

What is an XML sitemap, and why is it important?

paul@stigfly.com (Akhil Paul) — Sun, 18 Sep 2022 04:22:49 GMT

What is an XML sitemap, and why is it important?

An XML sitemap is a file where you list all the pages, videos, and other files on your website. Search engines like Google use this file to crawl your website more efficiently.

An XML sitemap is important because it helps search engine crawlers find and index your content. It also provides valuable information about your website's structure, which can help search engines. Think of an XML sitemap as an index you find in the front of a book that gives you a skeleton of the entire book, its chapter, and the content topics. For websites, an XML sitemap is an index that helps search engines and crawlers what the website is about and all of the pages that are inside of it. This tells the search engine what your website is about and all of the important pages inside of it.

Creating and submitting an XML sitemap can help make sure that Google and other search engines index all the important pages on your website. If you have a large website with thousands of pages, an XML sitemap can help make sure that all of your pages get indexed. Your CMS or plugin like Yoast should automatically generate a sitemap for your website. To check your website sitemap. Type in yourwebsite.com/sitemap.xml Here is an example. https://www.paintersinphilly.com/sitemap.xml

If you don't see a sitemap for your website, go to and create an XML sitemap using an XML sitemap generator for your website. Then follow the directions to download and upload it into the domain root folder of your website.

Why is an XML sitemap important?

Most web crawlers use an XML sitemap to find new and updated pages on a website. An XML sitemap is important because it helps search engine crawlers find and index your content. It also provides valuable information about your website's structure, which can help search engines. So creating and submitting an XML sitemap can help make sure that all of your website's pages get indexed.

When should I create a website sitemap?

You can create an XML sitemap after you have completed and published your website. Make sure that all of the pages you want to appear on google have been marked indexable. All CMS gives you the option to have your pages indexed or no-index. This means you want google to crawl the website and show it to users when they search for the page.

How to submit a website sitemap to search console

Take your website address with the sitemap.xml extension. It should look something like this https://www.yourwebsite.com/sitemap.xml

Once you have the xml.sitemap on your address bar, copy the sitemap address and open up the search console . In the left sidebar, click on "Sitemaps." Then at the top of the, under add a new sitemap, paste the copies sitemap URL. Click on submit, your sitemap should be ready to go. Google will periodically crawl your website and check for any new pages or changes to existing pages. To check if your sitemap is working, click on the sitemap address. You should see a list of all the pages that are on your website.

Do I need to create a new sitemap every time I update my website?

No, once you have successfully submitted the sitemap to the search console, any updates made to the website will automatically be added to the sitemap. You do not need to resubmit unless you make changes to the sitemap itself. If you add new pages, posts, or products to your website, these will be automatically added to your sitemap and picked up by search engines when they next crawl your site. If you delete pages, posts, or products, these will also be automatically removed from your sitemap.

Best Email Marketing Automation Software - Active Campaign

paul@stigfly.com (Akhil Paul) — Sat, 17 Sep 2022 20:39:51 GMT

Best Email Marketing Automation Software - Active Campaign

While working at BEVANDA , I had the opportunity to use Active Campaign , and I can say firsthand that it's an excellent email marketing and automation tool. The software is easy to use and has a wide variety of features, making it perfect for businesses of all sizes.

One of the features I love most about Active Campaign is the ability to create automation and automated email campaigns. This feature allows you to send a series of emails to your contacts based on certain trigger events. Active Campaign comes with hundreds of pre-built automation, which make it easy for anyone to get started with email marketing.

In addition to automated email campaigns, Active Campaign also offers a wide variety of other features, such as lead capture forms, landing pages, and contact me. Active Campaign is an excellent choice for businesses looking for an all-in-one email marketing solution.

Active Campaign Features

Marketing automation

Marketing automation not only automates minor and significant tasks but also saves you time and money.

When using the marketing automation tool of ActiveCampaign , you will gain various features that can save you time, money, and energy. This is because it automates tasks for you typically normally take hours out of your day if done manually.

With ActiveCampaign's marketing automation, you can easily create beautiful email newsletters, manage your contacts, and automate tasks like adding new leads to your CRM. You can also save time by automating repetitive tasks such as sending follow-up emails or thank-you notes and sending personalized emails to your contacts on special occasions such as anniversaries and birthdays.

Here is the list of things you can automate using an active campaign:

1. Welcome Email

Welcome emails let you create a personalized welcome email and send it to new contacts automatically when they subscribe to your list.

2. Thank you email

Automate and send a thank you email to contacts automatically after they perform a specific action, such as filling out a form or making a purchase.

3. Post-purchase email

Send a post-purchase email to contacts automatically after they purchase on your website.

4. Cart abundant email

Send a cart abandonment email to contacts automatically after they add items to their cart but do not complete the purchase.

5. Personalized emails

Send personalized emails to contacts automatically on birthdays or other special occasions.

6. Send follow-up emails

Send follow-up emails to contacts automatically after they perform a specific action, such as filling out a form or subscribing to your list.

7. Create an automation

Create simple and complex automation that captures and nurtures leads based on intent.

8. Use pre-built automation

ActiveCampaign comes with over 100 pre-built automation templates that you can use to save time and get started quickly.

9. Lead capture

Capture leads by integrating form right to your website.

10. Re-engagement campaign

The re-engagement campaign lets you reach contacts who have previously engaged with your products or services.

11. Abandoned cart campaign

The abandoned cart campaign lets you target contacts that have added items to their cart but have not completed the purchase.

With hundreds of pre-built marketing automation, you are sure to find one that fits your business needs.

Email Templates

Active Campaign has hundreds of email templates to create emails and newsletters. The templates are categorized by industry, so you can easily find the perfect template for your business. You can choose and customize all of the templates to fit your business and brand.

Contact Management

The Active Campaign has a contact management system that helps you keep track of your contacts and their information. The contact management system stores data such as contact name, email, phone number, address, and job title. You can also add notes to each contact's profile.

You can use the leak capture form or the landing page to get capture visitors to your landing page and offer incentives for them to take action. After they have opted in, you can manage the leads on the dashboard by segmenting, tagging leads, scoring leads by interest, entering notes based on conversations with the lead, and nurturing leads by entering them in a drip campaign.

CRM

Active Campaign also has a robust CRM system that helps you keep track of your sales pipeline and deals. The CRM system stores data such as the lead name, company, job title, email, phone number, address, and website, to manage prospects. You can also add notes to each contact's profile. The CRM system integrates with Active Campaign's email marketing and automation features, so you can send targeted emails and set up automated workflows.

Active Campaign CRM allows you to create multiple pipeline stages to track your prospects from first contact to a closed deal. You can also create custom fields to store data specific to your business. For example, you could create a field for "budget" or "decision maker." Active Campaign CRM also has a win probability and sales engagement feature built in that can help you forecast the interest of your contacts and notify the sales team to close the customer when they are most interested.

Integration

Active Campaign has hundreds of integration with the most popular business software so that you can automate your workflows. Active Campaign integrates with Salesforce, HubSpot , Pipedrive, Zapier, Google Analytics, and more.

You can use ActiveCampaign to send targeted emails, create automated workflows, and track the results of your marketing campaigns. If you cannot find integrations, you can use Zapier to automate thousands of software and actions.

Conclusion

In short, Active Campaign is a powerful marketing tool for any business with these features and many more being updated daily. If you are not using Active Campaign, you are missing out on many great features that can help you grow your business. I highly recommend using Active Campaign for your email marketing and automation needs. It is an excellent tool with many features and integrations to help you grow your business. You can try it for free for 14 days to see if it is a good fit for your business.

6 Ways To Break The Experience Paradox In Digital Marketing

paul@stigfly.com (Akhil Paul) — Fri, 16 Sep 2022 03:27:23 GMT

The Experience Paradox: Why You Can't Get a Job Without Experience, but Can't Get Experience Without a Job.

Experience paradox is a term that is used to describe the situation where a person does not have enough experience to get a job but cannot gain the experience needed without first having a job.

The experience paradox is often seen in fields that are highly in demand and is rapidly evolving. A great example of a file where experience paradise is relevant is in Digital marketing.

Digital marketing is a good example of an industry where experience paradox is common. Many companies are looking for experienced digital marketers, but few people even have the experience to get an entry-level job. One of the main reasons why digital marketing requires experience even before you can get the job is that it's a field that is highly technical, and constantly changing, and the person hired will be handling the marketing budget. So companies are reluctant to hire someone without experience handling their marketing budget.

How to gain experience in Digital Marketing

The six ways to break into digital marketing and gain experience are by :

Getting an internship
Using Acadium to work with mentors
Working with local small business
Starting your own business
Working with clients as a freelancer
Getting certification and networking

1. Getting an internship

There are several ways to break through the experience paradox wall. One of the best ways is to get an internship while you are in school or college to break into the digital marketing industry. Many schools conduct career fairs where local and national companies will come to recruit students for jobs and internships. Building relationships with business owners at the career fair will help you land your first internships or even a job depending on your experience in school.

2. Using Acadium to work with mentors

Another way is to work with Acadium . Acadium is a platform that helps you get real-world experience in digital marketing by working with top companies and mentors without having to quit your job or go back to school. The program is designed to help you get experience in all aspects of digital marketing, from social media to paid ads and everything in between. And the best part is that you can work at your own pace and schedule. So if you're looking to break into the digital marketing industry, Acadium is a great option to get the experience you need without having to quit your job or go back to school.

3. Working with local small business

The third way to get experience in digital marketing is to take on small digital marketing projects where you can get experience. Once you have learned effective digital marketing strategies to get the highest ROI from Path Hackers , you can start working on your projects or helping out small businesses in your local community. By taking on small projects, you can build up your portfolio and show potential employers that you have the skills and generate experience they are looking for.

4. Starting your own business

The fourth way is to work with businesses in your community or start your own small business. If you have a knack for digital marketing, there are businesses in your community that could benefit from your skills. Start by creating a list of small businesses in your area that you think could use some help with their digital marketing. Once you have a list of businesses, reach out to them and offer your services. Not only will this give you the experience you need, but you will also be able to build up your portfolio and show potential employers what you are capable of.

5. Working with clients as a freelancer

The fifth way is by working with clients as a freelancer or signing up on freelancing websites such as Fiverr and Upwork. This will allow you to showcase your skills and get experience working with clients from all over the world. Although these platforms are generally designed to sell services, you can off your experts for free and get a few projects under your belt to help build up your portfolio.

6. Getting certification and networking

The sixth way is to get certification in digital marketing . Although certification is not required to get a job in digital marketing, it will help you stand out from the crowd and show potential employers that you are serious about your career. Many online courses offer certification, such as Google Analytics Academy, Hootsuite Social Marketing Certification, and HubSpot Inbound Certification. By getting certified, you will be able to show potential employers that you have the knowledge and skills they are looking for. This will make you more competitive when applying for jobs and can help you get the job you want.

Finally, don't underestimate the power of networking. Talk to anyone and everyone you know who might be able to help you land your dream job. They may know someone who knows someone who's hiring. Attend industry events and meetups, and introduce yourself to as many people as you can. Get your name out there, and make it easy for potential employers to find you.

If you are looking for a way to break into the digital marketing industry, many options are available. By interning, getting certifications , working with Acadium, taking on small projects, networking, or working with businesses in your community, you can gain the experience you need to land the job you want. So don't let the experience paradox stop you from pursuing your dreams. Get out there and start gaining the experience you need to succeed in digital marketing.

The Experience Paradox can seem like an insurmountable obstacle, but with a little creativity and perseverance, it's possible to overcome it. Just remember to focus on the skills that are required for the job you want, get some experience in any way possible, and network with as many people as you can. With a little effort, you'll be on your way to landing your dream job in no time!

Jasper.ai The Ultimate AI Writing Tool

paul@stigfly.com (Akhil Paul) — Sun, 11 Sep 2022 00:51:42 GMT

What is Jasper.ai

Jasper is an Ai writing tool that allows you to create a high-converting copy. It is incredibly talented and intuitive, able to understand your needs and produce copy that sells. Jasper.ai is the perfect writing assistant for any business, allowing you to create content faster and more efficiently.

What can Jasper.ai do for you?

Jasper.ai can help you write copy that sells by understanding your needs and target audience. It is incredibly talented and intuitive, able to understand your needs and produce copy that sells. Jasper.ai is the perfect writing assistant.

How does Jasper.ai work?

Jasper.ai works by constantly learning and evolving about the text on the web, so it is always up-to-date with the latest copywriting techniques. This means that you can be sure that your copy will always be high-converting.

What are the benefits of using Jasper.ai?

The benefits of using Jasper.ai include:

- writing copy that sells

- understanding your needs

- being incredibly talented and intuitive

- creating content faster and more efficiently.

If you are looking for a writing assistant that can help you write copy that sells, then Jasper.ai is the perfect tool for you. It is incredibly talented and intuitive, able to understand your needs and produce copy that sells. Jasper.ai is the perfect writing assistant for any business, allowing you to create content faster and more efficiently.

Is Jasper.ai worth it?

For someone like me who is a digital marketer and has to come up with creative copy and captivating headlines. Jasper.ai is the perfect tool because I can get content ideas and create content using Jasper. Jasper will reduce your ideation and content creation time by 50%. So, in short, yes! Jasper.ai is worth it if you need help writing high-converting copy. The dashboard is incredibly easy to use and provides great results. We highly recommend Jasper.ai to anyone looking for a top-notch AI writing tool that takes your writing to the next level.

How much does Jasper.ai cost ?

Jasper.ai has three plans to choose from, starting from $24 per month to over $500, depending on your use. You can choose the perfect plan that works for you depending on how much you write.

Does Jasper.ai have a free trial?

Jasper has a 7-day free trial with full access to all features, so you can try it before you buy. There is no credit card required, and you can cancel at any time.

What is the refund policy for Jasper.ai?

If you're not happy with Jasper for any reason, they offer a 100% money-back guarantee within the first 30 days.