SOCIAL MEDIA MARKETING

Learn Social Media Marketing Tactics That Get You Visitors And Conversions

Learn Social Media Marketing

In this course, you will learn everything about social media and how to leverage social media to grow your business. Discover how to create a social media strategy that will help you reach your business goals. You'll learn how to identify your target audience, create engaging content, and measure the performance of your social media marketing campaigns. By the end of this course, you'll have a solid understanding of social media marketing and how it can be used to achieve your business goals.

Storytelling

You can leverage social media to improve your storytelling skills. Social media can be a great way to reach out to potential customers, build relationships with them and even use it as a platform for customer service.  It’s all about creating content that is interesting, engaging, and shareable. And it’s also about being authentic and transparent. 

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Brand Awareness

Social media can be a great platform to build brand awareness for your business. You can use it to create content that is shareable and interesting, which will help you reach a wider audience. You can also use social media to connect with influencers in your industry, which can help you get your brand in front of even more people. 

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Customer Service- Path Hackers

Customer Service

Social media is a great platform for customer engagement and customer service. Many companies use social media to communicate with their customers and resolve issues that customers may come across. You can also use social media to monitor what customers are saying about your company and positively address any negative sentiment. 

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Learn to use social media to grow your audience and business.

Organic Social

Organic social is any social media activity without a paid promotion. It is free for all and can be leveraged to reach a target audience organically without having to pay for ads. This is the best form of advertisement when you are getting started.

Paid Social

Paid social is any social media activities that are conducted through promotion. This can include anything from running targeted ads, sponsored posts, and Boosted Posts. Paid social is a great way to reach a target audience quickly but can be costly depending on the platform used.

Influencer

Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers. These influencers can be anyone with a large following on social media, such as a celebrity, blogger, or Instagrammer.

Social Media Ads

Social media ads or commonly known as social media marketing, are a great medium to reach a large number of your target audience at a relatively low cost.  Social media marketing allows businesses to reach customers outside their business network and expand their customer base.

Social media platforms like Facebook,  Instagram, LinkedIn, and Twitter have massive user bases that businesses can effectively tap into. However, it is important to note that social media marketing requires a well-thought-out strategy and active engagement with users to be successful. When done correctly, social media marketing can be a powerful tool to reach new customers, build brand awareness, and drive sales.

Social Media Marketing - Path Hackers
Facebook - Path Hackers

Facebook Ads

Facebook ads are advertisements that you can place on Facebook for your product or service. You can use Facebook ads to target a specific audience, and you can also use them to boost your posts or Page. Facebook ads appear in the feed on desktop, feed on mobile, and on the right column of your Facebook page. 

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HootSuite

Hootsuite is a social media management platform that lets you connect all your social media accounts in one place and manage your organic post. With Hootsuite, you can post updates to all of your social media accounts at the same time, schedule future posts, track who is talking about you and your brand, and more. 

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Re-marketing - Path Hackers

Re-marketing

Re-Marketing is a tactic that can be used to recapture lost leads or customers who have visited your website but haven't taken action. Re-marketing involves placing a piece of code, also known as a pixel, on your website that will track users' visits and actions. This cookie will allow you to show targeted ads to users as they browse Facebook or other social media platforms. 

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Instagram Ads- Path Hackers

Instagram Ads

Instagram ads are similar to Facebook ads. In fact, Instagram ads are run using the same ad platform as Facebook ads. You will use the backend of Facebook ads, run Instagram ads, manage the budget, and track performance in the same Facebook ad interface. The major difference is that Instagram ads are placed in a user's feed on Instagram, whereas Facebook ads can appear in different locations, including the newsfeed, right column, and desktop. 

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Linkedin Ads- Path Hackers
Twitter Ads- Path Hackers
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Frequently asked questions 

Social Media Marketing

  • What is social media marketing?

    Social media marketing uses social channels such as  Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. The goal of social media marketing is to build brand awareness, drive traffic to your website, and generate leads and sales. 

  • Why is social media marketing important?

    Social media marketing is important because it allows you to connect with your audience. It builds relationships and interact with potential and current customers. It also allows you to build brand awareness, drive traffic to your website, and generate leads and sales. 

  • How do social media apps make money?

    Social media apps and website have adplatforms that display ads to users. The app or website owners get paid every time someone clicks on an ad. Advertisers pay different amounts depending on how many people see the ad and how likely they are to click on it. 

  • Can you run ads on social media?

    Yes,  you can run ads on social media. Ads on social media platforms such as Facebook, Twitter, and LinkedIn are a great way to reach out to potential and current customers. Ads can be targeted to specific demographics and interests, and they can be customized to promote your products or services. 

  • Is it easy to learn social media marketing?

    Yes,  social media marketing is easy to learn. There are many resources available that can help you get started, including books, online courses, and tutorials. However, it is important to remember that social media marketing requires time and effort to be successful. 

  • What are Facebook ads?

    Facebook ads are a type of online advertising that allows businesses to target and reach potential and current customers on the Facebook platform. Ads can be targeted to specific demographics and interests, and they can be customized to promote your products or services. 

  • Can you run Facebook ads for free?

    No, you cannot run Facebook ads for free, but it is relatively affordable when compared to other social media platforms. Advertisers pay different amounts depending on how many people see the ad and how likely they are to click on it. 

  • What is the Facebook ads library?

    You can go into Facebook ads library to see what type ads other companies are running. You can view adcopy,  images, videos, and links. You can also see how long the ad has been running. 

  • What is Hoot Suite?

    Hoot Suite is a social media management platform that allows businesses to track all their social media channels in one place. Hoot Suite provides insights, analytics, and scheduling tools to help you optimize your social media marketing. 

  • What is re-marketing?

    Re-marketing is a type of online advertising that allows businesses to target and reach potential and current customers who have already shown interest in their products or services. When a visitor comes to your website, you can track them using cookies to re-market and re-engege them to become a customer. 

  • Why should businesses use social media?

    Social media is great for your business because it allows you to connect with potential and current customers. It allows businesses to build relationships, interact with customers, and generate leads and sales. Additionally, social media is an affordable way to reach out to a large audience. 

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