Best Email Marketing Automation Software - Active Campaign

Active Campaign Features

Marketing automation

Marketing automation not only automates minor and significant tasks but also saves you time and money.

When using the marketing automation tool of ActiveCampaign, you will gain various features that can save you time, money, and energy. This is because it automates tasks for you typically normally take hours out of your day if done manually.

With ActiveCampaign's marketing automation, you can easily create beautiful email newsletters, manage your contacts, and automate tasks like adding new leads to your CRM. You can also save time by automating repetitive tasks such as sending follow-up emails or thank-you notes and sending personalized emails to your contacts on special occasions such as anniversaries and birthdays.

Here is the list of things you can automate using an active campaign:

1. Welcome Email

Welcome emails let you create a personalized welcome email and send it to new contacts automatically when they subscribe to your list.

2. Thank you email

Automate and send a thank you email to contacts automatically after they perform a specific action, such as filling out a form or making a purchase.

3. Post-purchase email

Send a post-purchase email to contacts automatically after they purchase on your website.

4. Cart abundant email

Send a cart abandonment email to contacts automatically after they add items to their cart but do not complete the purchase.

5. Personalized emails

Send personalized emails to contacts automatically on birthdays or other special occasions.

6. Send follow-up emails

Send follow-up emails to contacts automatically after they perform a specific action, such as filling out a form or subscribing to your list.

7. Create an automation

Create simple and complex automation that captures and nurtures leads based on intent.

8. Use pre-built automation

ActiveCampaign comes with over 100 pre-built automation templates that you can use to save time and get started quickly.

9. Lead capture

Capture leads by integrating form right to your website.

10. Re-engagement campaign

The re-engagement campaign lets you reach contacts who have previously engaged with your products or services.

11. Abandoned cart campaign

The abandoned cart campaign lets you target contacts that have added items to their cart but have not completed the purchase.

With hundreds of pre-built marketing automation, you are sure to find one that fits your business needs.

Email Templates

Active Campaign has hundreds of email templates to create emails and newsletters. The templates are categorized by industry, so you can easily find the perfect template for your business. You can choose and customize all of the templates to fit your business and brand.

Contact Management

The Active Campaign has a contact management system that helps you keep track of your contacts and their information. The contact management system stores data such as contact name, email, phone number, address, and job title. You can also add notes to each contact's profile.

You can use the leak capture form or the landing page to get capture visitors to your landing page and offer incentives for them to take action. After they have opted in, you can manage the leads on the dashboard by segmenting, tagging leads, scoring leads by interest, entering notes based on conversations with the lead, and nurturing leads by entering them in a drip campaign.

CRM

Active Campaign also has a robust CRM system that helps you keep track of your sales pipeline and deals. The CRM system stores data such as the lead name, company, job title, email, phone number, address, and website, to manage prospects. You can also add notes to each contact's profile. The CRM system integrates with Active Campaign's email marketing and automation features, so you can send targeted emails and set up automated workflows.

Active Campaign CRM allows you to create multiple pipeline stages to track your prospects from first contact to a closed deal. You can also create custom fields to store data specific to your business. For example, you could create a field for "budget" or "decision maker." Active Campaign CRM also has a win probability and sales engagement feature built in that can help you forecast the interest of your contacts and notify the sales team to close the customer when they are most interested.

Integration

Active Campaign has hundreds of integration with the most popular business software so that you can automate your workflows. Active Campaign integrates with Salesforce, HubSpot, Pipedrive, Zapier, Google Analytics, and more.

You can use ActiveCampaign to send targeted emails, create automated workflows, and track the results of your marketing campaigns. If you cannot find integrations, you can use Zapier to automate thousands of software and actions.

Conclusion

In short, Active Campaign is a powerful marketing tool for any business with these features and many more being updated daily. If you are not using Active Campaign, you are missing out on many great features that can help you grow your business. I highly recommend using Active Campaign for your email marketing and automation needs. It is an excellent tool with many features and integrations to help you grow your business. You can try it for free for 14 days to see if it is a good fit for your business.